How Do You Measure a Backlink Profile?
SEO tools make it easy to analyze all of your inbound links, where they come from, and which pages are bringing in the majority of your traffic. You can use free or paid SEO research tools for this:
- Semrush: Backlink Audit tool
- Moz: Domain Analysis and Link Explorer tools
- Screaming Frog: SEO Spider tool
- Ahrefs: Backlink Checker tool
Once you choose your tool, just paste in your website’s primary domain address and wait a few seconds/minutes. Your backlink profile is closely related to your site’s domain authority. DAs of 40 to 50 are average, 50 to 60 is better, and 60+ is excellent.
What Are the Benefits of Backlinks?
Your backlink profile is one of the three main factors search engines look at when ranking websites. The better the profile, the more likely your content is going to rank in the top search positions.
Backlinks deliver other benefits beyond search rankings. They’re a great source of referral traffic to your website, helping you snag high-value leads. When a well-known publication cites you as an authority, readers leave with a good impression of your brand.
There are no downsides to building a better backlink profile. Better yet, when you do it right, links should trickle in automatically.
How Can You Create a Strong Backlink Profile for SEO?
A good backlink profile is within reach of businesses of any size. Success depends mainly on putting in the effort and not cutting corners.
Grandma’s Secret Recipe
Make a content plan with the goal of attracting links. Our backlink-building pros can help you get started.
Sticky Fingers
We’re not telling you to lift your competitors’ content, but you can absolutely “steal” their backlink profile. See what’s working for them.
Which pieces have high-quality backlinks? How did your competitor earn those links? How can your content do it better?
Content, Content, Content
Give your website the gift of amazing content. The more blog posts you have, the more opportunities to attract clicks and links.
Quality Over Quantity
Create blogs that are worth reading. Design buyer’s guides, helpful articles, and posts that provide definitive answers to your audience’s questions.
Original Research
Create surveys for your customers. Track the responses and use what you learn as statistics in your blog content. Nothing gets backlinks like a perfect statistic.
Extra Flavor in Every Byte
Don’t be average. Spice up your web content with images, videos, step-by-step guides, and infographics.
Tender Loving Care
Protect your fledgling backlinks when you earn them. Whenever you update your website, be very careful not to delete pages that have valuable inbound links.
Learn More About Backlink Profiles
Link-building is easy to learn but tricky to master. Now you know what backlink profiles are, but you still need to put together a plan of action. Get started now and learn which steps to take first. Our team is happy to help.
