What Does an SEO Consultant Do?
SEO consultants are concentrated bundles of SEO knowledge. There’s no such thing as a PhD in search optimization, but these professionals have industry experience that’s backed up by results and technology.
SEO Strategy
Sometimes, what you think you want isn’t really what you want. To get high-value leads, your goal shouldn’t be to maximize click-through rates but instead to focus on the right kind of traffic. SEO consultants know how to map your course from point A to point B as efficiently as possible.
On-Page SEO
Consultants can make your website a place that both visitors and search engines love. Connect with your target customers online by showing you’re an industry leader on every page.
Keyword Services
Choosing keywords is where most businesses go wrong when attempting in-house SEO:
- Choosing the wrong keywords for the audience
- Picking keywords randomly
- Trying to compete against huge websites
- Ranking too low to make a difference
- Using good keywords in bad ways
- Not even worrying about keyword research
Finding the best keywords is like going deep-sea fishing. To have a chance of hauling in a big catch, you need to pick your battles wisely — i.e., don’t go after a marlin on your first outing. SEO consultants are professional keyword anglers. They can help you find high-value keywords that your website is ready to reel in.
Metrics and Reporting
Tracking the right website metrics helps you discover what your target audience is looking for. If statistics like bounce rate and conversion percentage make your head spin, an SEO consultant can translate with helpful reports.
Technical SEO
Some SEO problems have technical fixes. Poor loading times, confusing site layouts, and pages that are impossible to navigate on mobile can cost you leads and sales. SEO consultations often include a comprehensive website analysis.
Link Building
One of the most helpful things an SEO consultant does is strengthen your backlink profile. Inbound links show Google that other websites love your content. Attracting backlinks the right way is tricky, but your friendly SEO consultant knows the secrets to success.
Local SEO Services
Connecting with local customers on Google is a different beast. Keywords still matter, but they play a smaller role. The type of content you create — and your Google Business Profile — have a huge impact.
Are SEO Consultants Worth It?
SEO consulting services are like scheduling an appointment with a medical specialist. For everyday problems like a sprained ankle, your family doctor is probably enough, but severe injuries are different. When you’re in pain, the services of a rheumatologist, podiatrist, physical therapist, or orthopedic surgeon are worth every penny.
In the same way, if your website already has a good SEO profile and just needs a little help to rank higher, our SEO content packages are a good fit. They boost leads and traffic by over 50% on average.
If you’re struggling significantly to reach your goals, though, it’s time to call in the big guns. A deep dive can diagnose the underlying problems and correct them. Our SEO consultants specialize in link building, on-page SEO, and keyword research.
SEO Consulting Process Explained: What Can You Expect?
The SEO consulting process is a lot like sitting down with a home remodeler to plan your new kitchen. A good SEO consultant listens to your concerns, answers your questions, and asks questions, too.
Once everyone is on the same page, the real work begins: auditing your website, detailing the results, creating custom solutions, and putting them into practice.
See What SEO Consulting Can Be
At BKA Content, our team is friendly, kind, and massively experienced in all things SEO. We have 15 years and 1,000+ happy customers under our belts. We’d love to explain what our SEO consulting services include. Take the first step to reaching better search results right away.
