The Best SEO Reporting Software – Technologist

In order to unleash the full potential of search engine optimization (SEO), you need to use the right tools for the job. SEO software tools can help you track custom data sets and optimize your content strategy. With so many options, how can you know which is the best tool for you? 

What Are The Best SEO Reporting Tools?

There are several free and paid options for SEO software. Each platform has its own strengths and weaknesses. It’s important to choose the tool that’s most aligned with your SEO objectives. 

1. Ahrefs

Pricing: Starting at $99/month with limited features

Features: High-level SEO tracking, keyword research, site auditing, content management

Ahrefs is an SEO analytics tool used by marketers for some of the world’s leading companies. For a lower price point than the other tools on the market, Ahrefs provides a host of features, enabling you to track all the key SEO data points like keyword ranking, organic traffic volume, and site performance. Historically, Ahrefs was thought of as purely a tool for backlinking. Since then, they’ve added a number of tools that make it a robust SEO reporting and tracking solution. 

2. Semrush

Pricing: Starting at $129.95/month with limited features

Features: Keyword research, content strategy, local SEO, social media management, competitor analysis, paid advertising

Thousands of companies use the Semrush marketing platform to monitor their SEO performance, optimize their strategies, and drive more traffic to their sites. For many, Semrush is the first and last name in SEO. It’s proven capabilities offer deep insights into your SEO, helping you understand where you need to improve and how to generate more traffic. Plus, its platform also offers solutions beyond just basic SEO by including social media management and paid advertising functions. However, one of the downsides to Semrush is that it’s large number of capabilities can be overwhelming to beginners. 

3. Google Analytics

Pricing: Free

Features: Track traffic, keyword research, conversion tracking, visual advertising reports, real-time analysis

Google offers a number of SEO tools entirely for free including Google Analytics, Google Search Console, and Google Business Profile, to name a few. These tools can give you insight into keyword rankings, help you track organic traffic, and support your local SEO efforts. The best part? The only thing you need to start using these tools is a website. 

4. Moz

Pricing: Starting at $99/mo with limited features

Features: User-friendly interface, customizable SEO reports, site analysis, keyword research for up to 4,500 keywords, backlink tracking

If you’re looking for an SEO tool that’s easy to use and not cluttered with extra features, look no further than Moz. Moz is a simple, easy-to-use SEO tool with powerful tracking features. You can easily set up custom reports and get access to the data you need without sifting through the rest of the tools in a digital marketing suite like Semrush. Moz is also one of the most affordable SEO reporting tools, making it a great solution for marketers with limited budgets.