In this fully digital world, where countless websites fight for attention, getting on top of Google’s search results is important to get more eyeballs.
For both businesses and individuals, a prominent position on Google is very important to increase traffic, potential customers, and, ultimately, online success. But how do you navigate the changing algorithms and climb the higher ranks in Google?
Google is improving its algorithm on a regular basis to provide better results to its users. There are so many key factors you can consider to rank your website on Google Search Engine.
Conducting a quick SEO audit is the best way to find out the reasons why page is not visible on Google.
Below, I have mentioned some effective ways to increase your website’s visibility on Google.
Let’s go through it together!
Ways to Increase Your Website’s Visibility on Google
Here are the proven SEO tips that will help increase your website’s visibility on Google:
1- Focus Specific Keywords on Your Website
Google ranks websites according to the specific niches that user search on their search engine to give them complete relevant results. If you target specific keywords properly in your content, there are many chances that Google will start showing your results to its users for specific niches.
Ensure that each of your website’s pages targets a specific topic or niche to rank your content better in search results. Google also shows relevant pages to its users and these relevant results could be your website’s.
To find specific keywords, you need to do proper keyword research using tools like Ahrefs or Semrush to find keywords with a large traffic volume and other relevant keywords.
You can then use these keywords in your web page and meta tags. The more specific keywords in your content and meta tags make it more likely to become popular on Google.
2- Ensure Easy Indexing for Google
Google consistently adds new web addresses and web pages to improve its search results. It will be very troublesome if your web pages are not indexed and updated in Google search. You need to optimize your website properly so that Google easily understands your content and learns about your targeted keywords to quickly index your web pages into the search engine.
For better indexing, insert your specific/ targeted keywords in your meta title, URL, description, and image tags. You can also internally link your web pages to each other so that your website will be easier to index.
3- Add More Quality Content
The most important factor for ranking your website effectively in search engines is to regularly upload quality content to your website and add more web pages to it. A blog is a good way to increase your website rankings once your article appears in the top results.
To achieve this, you need to deliver quality content to your readers that is problem-solving or extremely informational to them. This will increase your website’s rankings on Google as it provides unique and helpful content to readers.
4- Submit Your Website to Online Directories
There are so many social media websites and online directories where you can create your profiles and list your website’s links on them. This will increase the website’s authority and your website could emerge as a top competitor to other businesses.
You can list your websites on Facebook, LinkedIn, Instagram, Google My Business, YellowPages, Citysearch, etc., to increase your exposure. You can also use some of the best Local SEO Tools to improve your local search results.
5- Use Attractive Titles
To attract more visitors from search results you need to add attractive titles that entice users to visit your site. These titles can provide more click-through rates. Your title must not be too compelling or too extreme which will overpower your title and users will ignore that result.
Your title must be attractive to users by giving them a solid reason why they should visit your URL. You can use tools like AI title generator by Semrush to create catchy titles for your website or blog posts.
6- Collaborate With Other Bloggers
Collaboration is the most effective way to increase your website’s ranking in Google searches, but you need to convince other influencers to write a guest post on their website which includes your website’s link, to mention your link in their bio, or to get featured in their social media posts with a link to your website.
Collaborations with other influencers are not easy because you need to offer them something in exchange and it will be extremely hard for beginners to attract or achieve collaboration.
7- Write Engaging Content
Delivering high-quality content to readers is the most effective way to increase your website’s visibility on Google. Google evaluates your website according to how long visitors are staying on your website and ranks them accordingly.
So, to attract visitors for a long time you need to deliver high-quality content that helps users solve their problems or increase their information on upcoming trends, news, devices, etc. You need to provide more details in your content, go deep to cover all the aspects of your content, and add attractive visuals to your content. Your content must look like the author has the expertise in it and he has shared his own experiences in this article.
8- Add Interactive Visuals
High-quality and attractive images attract the readers the most and force them to stay in your content for a long time. It develops interest in readers to read some of your content. Visually appealing images are more likely to get shared by the viewers which helps in increasing website rankings on the Google search engine.
Always make sure that the name of the image file includes your targeted keyword in it, reduce image size for better loading of your website, add alt text and captions, and also add your images into your website’s sitemap.
It is challenging for brands to rank their web pages in the Google search engine to gain huge traffic volume as Google is improving its algorithm regularly to provide better search results to its users. It is not impossible, but you must take measures for better rankings, and these are the website’s speed, high-quality content, attractive visuals, backlinking, effective SEO, etc.
Google is also taking action against those who are implementing shortcut methods to gain more visibility through the back door. I suggest not using these methods as it will cause a lot of damage to your website in the form of a Google penalty.
