Protesters against billionaire Elon Musk’s purge of the US government under President Donald Trump demonstrated outside Tesla dealerships throughout the US and in some cities in Europe on Saturday, March 29, in the latest attempt to dent the fortune of the world’s richest man.
The protesters were trying to escalate a movement targeting Tesla dealerships and vehicles in opposition to Musk’s role as the head of the newly created Department of of Government Efficiency, or DOGE, where he has gained access to sensitive data and shuttered entire agencies as he attempts to slash government spending. The biggest portion of Musk’s estimated $340 billion fortune consists of his stock in the electric vehicle company, which continues to run while also working alongside Trump.
After earlier demonstrations that were somewhat sporadic, Saturday marked the first attempt to surround all 277 of the automaker’s showrooms and service centers in the US in hopes of deepening a recent decline in the company’s sales.
By early afternoon crowds ranging from a few dozen to hundreds of protesters had flocked to Tesla locations in New Jersey, Massachusetts, Connecticut, New York, Maryland, Minnesota and the automaker’s home state of Texas. Pictures posted on social media showed protesters brandishing signs such as “Honk if you hate Elon” and “Fight the billionaire broligarchy.”
As the day progressed, the protests cascaded around the country outside Tesla locations in major cities such as Washington, Chicago, Indianapolis, Cincinnati and Seattle, as well as towns in Virginia, Pennsylvania and Colorado. Smaller groups of counterprotesters also showed up at some sites.
Musk backlash has included some vandalism
Some people have gone beyond protest, setting Tesla vehicles on fire or committing other acts of vandalism that U.S. Attorney General Pam Bondi has decried as domestic terrorism. In a March 20 company meeting, Musk indicated that he was dumbfounded by the attacks and said the vandals should “stop acting psycho.”
Crockett and other Tesla Takedown supporters have been stressing the importance of Saturday’s protests remaining peaceful.
But police were investigating a fire that destroyed seven Teslas in northwestern Germany in the early morning. It was not immediately clear if the blaze, which was extinguished by firefighters, was related to the protests.
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In Watertown, Massachusetts, local police reported that the side mirror of a black pickup struck two people at a protest outside a Tesla service center, according to the Boston Herald. The suspect was promptly identified by police at the scene, who said there were no serious injuries.
