By M. Marin
READ THE FULL LGMK RESEARCH REPORT
Recent introduction of next-gen Guardian Alert 911 Plus in 1Q25…
LogicMark, Inc. (NASDAQ:LGMK) launched the next generation of the Guardian Alert 911 Plus in February 2025. The next-generation Guardian Alert 911 Plus expands the company’s product suite and offers an upgrade from the earlier version of the device. The updated device integrates advanced fall detection technology. Specifically, the device offers 4G LTE technology combined with fall detection in a more compact form. The fall detection with always-on protection technology enables the device to contact 911 24/7, even if the wearer cannot press the button. Moreover, the upgraded version also eliminates recurring monthly subscriptions.
In addition to Freedom Mini, Freedom Alert Max, recent product launches include Aster app…
The company is also optimistic about the Freedom Alert Mini, a new mobile medical alert device that offers fall detection and GPS location in a compact sized mobile device that enables seniors to remain connected to caregivers and family while maintaining their mobility. The company believes its mini size makes it convenient for wearers to use it daily and keep up an independent lifestyle. In the U.S., there are more than 50 million people 65 years old or older. Moreover, seniors increasingly want to live independently. In fact, more than 25% of U.S. seniors live alone. The company’s technology is designed to help monitor people remotely so that caregivers and family can make sure they are safe. LGMK’s new Care Village ecosystem is a proprietary software stack that includes an iOS and Android app, proprietary middleware, AI-enabled cloud infrastructure and subscription services that are expected to enable LogicMark to create new higher margin added revenue streams.
The device’s 4G LTE connectivity provides two-way communication regardless of location. The fall detection and GPS location features in the event of a fall or other issue increase the wearer’s sense of confidence. Moreover, reflecting the R&D behind the technology, management believes that the quality of its fall detection solutions is better than technology in competing products.
The Freedom Alert Max offers over-the-air updates, regular alerts including medication reminders and others, as well as fall detection technology. Freedom Alert Max offers geofencing for patients with dementia and Alzheimer’s, and cellular communication technology, among multiple features. The company believes it provides the convenience of a cell phone, while addressing the growing need for innovative mobile technology for seniors. The company has secured approval for the Freedom Alert Max to be procured through the GSA, as noted, which enables agencies, including the Veterans Administration (VA), to purchase and distribute the Freedom Alert Max to the communities they serve and adds the Freedom Alert Max to a list of government-approved health technologies available for seniors and their families.
A key component of the company’s growth strategy is to expand the product line and boost awareness and sales of a growing suite of products and services. Over time, the company expects new products and services to both diversify and augment its revenue streams and contribute to growing recurring revenues. The company has expanded its software and technology portfolio and, with the Freedom Alert Mini and Max described above and now has multiple PERS solutions in its suite. Product features include advanced fall detection, geofencing for memory care, connected cloud and caretaker app support, leveraging Big Data, sensors, AI and ML (machine learning). Most PERS products are focused on reactive technology, but the company’s focus is both to improve reactive technology versus competitors’, upgrade continuously and provide fewer false positive triggers. The company’s developing AI technology is expected to detect pattern changes that might indicate potential for falls (predictive technology), as well as health communications services such as medicine reminder (preventative technology). The company believes false positive triggers frequently makes people not want to wear PERS devices. By incorporating enhanced sensors, algorithms, and machine learning technology to analyze movement patterns and other relevant data, the company expects to report and even predict the likelihood of a fall more accurately than competitive devices that rely on legacy technologies. LGMK has indicated that future innovations likely will incorporate additional technologies to monitor health data and provide additional services.
With Aster broadening target market to new demographics
In 2024, LGMK introduced Aster, a software application that broadens its target market beyond the senior demographic and their caregivers. Aster is a subscription-based software application that is available on the Apple and Google Play Stores. The LogicMark Bluetooth button can be worn or attached to the user’s pocket, key or other convenient location and can be paired with Aster to provide quick-access to Aster. The company believes Aster illustrates how well it can leverage its technology to launch new Internet of Things (IoT) solutions to help ensure safety for a broadening group of users and enable caregivers and family to monitor the health and safety of loved ones remotely. The company envisions a broad market for Aster, ranging from college students concerned about their on-campus security, real estate agents showing houses alone, active seniors and more.
Availability through the Medicaid Waiver system
Separately, LogicMark recently expanded access to its safety devices through the Medicaid Waiver system in six states. Eligible individuals in the states of Colorado, Oregon, Idaho, Utah, Nevada, and South Dakota will be able to receive full or partial reimbursement for monthly monitoring fees when leasing LogicMark’s medical alert devices, thereby helping to offset some of the cost. LogicMark’s Freedom Alert Mini and the Freedom Alert Max devices.
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