1. Businesses that blog consistently are 13x more likely to achieve a positive ROI than those that do not
If you have a limited marketing budget, know that SEO blogging is one of the most effective and cheapest ways to advertise your business online. Businesses that blog are 13 times more likely to achieve a positive ROI for their efforts than those that do not.
Moreover, websites with active blogs have 434% more indexed pages and 97% more inbound links than those that don’t. Inbound links boost a website’s authority, which is a major page-ranking factor. More indexed pages means more opportunities to rank.
2. Businesses with active blogs receive 55% more visitors
The whole purpose of maintaining a website is to attract new and existing customers. With more visitors, you have increased opportunities to generate high-quality leads and convert them into paying customers. Consistent SEO blogging can help you attract as many as 55% more visitors than if you were to cease your efforts.
Worried about how to produce that much content consistently? Our monthly SEO blog writing packages are the perfect solution.
3. As of the last couple years, 600 million blogs exist on a global scale
To understand the sheer magnitude of blogging, it may help to know that, as of January 2022, 600 million blogs existed worldwide. Every year, those blogs post a combined 3 billion new articles. This amounts to approximately 8.28 million blogs per day and 5,750 blogs per minute. What these numbers should tell you is not only that blogging is alive and well, but your competitors are likely blogging, too. Rather than get left behind, get in on SEO blog writing and do it better than the rest.
Where are people blogging, though? Tumblr alone is home to 540.4 million blogs. WordPress sees 70 million new blog posts monthly and approximately 77 million new comments.
4. Approximately 91% of online marketers use blogging as the basis of or to complement their other marketing efforts
As of 2018, as many as 85% of B2C marketers and 91% of B2B marketers were using a blog as the foundation for their digital marketing efforts or to complement additional marketing efforts. That same year, 55% of marketers said they planned to make blogging a top marketing priority, 57% said they planned to increase blogging efforts and 96% said they expected to increase their content marketing budgets in 2019. If any statistics can affirmatively answer your question, “Is blogging dead?” these are it.
5. 70% of consumers prefer to learn about a company through a blog rather than an advertisement
If you’re not yet sold on the advantages of blogging for business, consider audience preferences. According to DemandMetric, 70% of consumers would rather learn about a company through a blog than a traditional advertisement. There are several other stats that support this overreaching one:
- 80% of people appreciate learning about a company through custom content.
- 68% of people say they read content from brands they like.
- 70% of readers claim to feel more connected to a brand after reading its content, while 82% feel more positive about a brand that publishes custom content.
- 90% of people find custom content useful, and 60% feel inspired to make a purchase or take the desired action after reading custom content.
Finally, it may help to know that 86% of people skip TV advertisements. While TV advertisement may not be in your company’s budget, this final stat encompasses consumers’ true feelings about traditional advertising.
6. 60% of internet users engage with blogs weekly
Though it took a while for the world to take blogs seriously, today, the publications have become a main source of information for most people. Now, 60% of the global population engages with at least one type of blog weekly. A stunning 39% engage with blogs thrice weekly, and 10% read blogs four to six times per week. Another 11% of consumers read and engage with blogs daily.
Blogging Statistics To Guide Your Approach To Blogging
Now that you know the “why” and “what” of blogging, it’s time to discuss the “how.” Use the following statistics to inform your content marketing strategy.
13. Compounding SEO blog posts contribute to 38% of blog traffic
Per one study, just one in 10 blog posts is a compounding blog post. Despite this dismal statistic, compounding blog posts account for 38% of the total global blog traffic.
What is a compounding blog post, though? According to HubSpot, a compounding blog post is one whose traffic increases over time rather than decays. The traffic on a non-compounding post, on the other hand, surges upon publication but only declines from there. Though a single compounding post may not be a blockbuster hit on its opening weekend, it can generate as much traffic as six decaying posts within just six months of its publication date. The number of visits on a compounding post can continue to grow for years after its publication.
Targeting evergreen topics, using keywords in content for SEO correctly, and attributing high-quality backlinks to performing posts are some ways to build compounding blog posts for your site.
14. Bloggers today spend roughly 4 hours creating each post
One way in which to create a compounding post is to spend time on the writing process. Eight years ago, the average amount of time bloggers spent on blog creation was 2.5 hours. Today, that time commitment has increased by 63%, to three hours and 55 minutes.
Additional research reveals that bloggers who spend more time on the writing process see better results. For example, 31% of bloggers who spent six or more hours on a single article were satisfied with the ROI of their efforts, compared with just 14% of bloggers who dedicated less than one hour to the writing process.
With the advent of AI, though, these stats have been a little skewed. Some small businesses are utilizing generative AI as a full replacement for the expertise that comes with SEO content writing. However, many of those copy and past blogs have since been penalized by Google and are gaining no traffic. A responsible approach to AI content writing, using it as a tool that needs to be guided in order to create a great post and then optimizing and adjusting the blog in post to make sure it matches business goals has shown an increased ability to rank and get traffic.
15. Daily blogging yields the best results
How frequently should you be blogging to realize the full advantages of blogging for business? The answer depends on how many resources you have to dedicate to the task. However, studies show that daily posting yields the best results.
Of course, most SMBs do not have the time nor the manpower to post daily. For this reason, only 18% of bloggers admit to posting that often. Yet, if you can afford to do so, more frequent publishing is better.
Businesses that blog at least 16 times per month generate 3.5 times the amount of traffic and 4.5 times more leads than those that publish between zero and four times per month. Of the companies that post several times a week, 21% say they see “strong results.”
Be wary of inconsistent posting, however. When you publish at irregular intervals, you can unwittingly contribute to the decline of your blog’s performance by as much as 15%.
16. 30% of companies that refresh their blogs see better results
What if you don’t have time to create new blogs for publication multiple times a week? Consider breathing new life into old articles by refreshing them. As many as 70% of bloggers use this SEO refresh technique and, of those, 30% say their articles perform better the second time around.
Blogging Is Alive and Well, But Is Yours?
Blogging is not dead, and the advantages of blogging for business are stronger than ever. In fact, as consumers desire more information from the brands with which they do business, the benefits of blogging will only continue to grow.
If it’s been a while since you’ve contributed to your blog for whatever reason, take steps to change that today. If you need help, invest in our blog writing services to begin building up your content library.
