Do Blogs Help SEO | BKA Content – Technologist

Organic Click-Throughs

If you try to add too many keywords to your blogs, Google docks you for stuffing keywords. Instead, focus on one main keyword per blog post and only use it naturally. Keep in mind that related words and phrases, sometimes called semantic keywords, can be used in addition to the original keyword. 

Backlinks

Good SEO means you have other high-ranking pages linking to your website. A good way to create pages that people want to link to is to add a blog and provide relevant content on it. Well-written blog posts that provide education about specific topics are more likely to be linked to than your homepage or products and services pages.

What Is an SEO Strategy For a Blog?

An SEO strategy is the plan you make to give your content the best chance of ranking. Creating an SEO strategy for your blog is essential for improving organic search results. Useful components include making lists of useful keywords, optimizing your blog content, and performing research on your competitors. Search engines update their algorithms frequently, so it is important to receive ongoing education on current best SEO practices.

How Do You Create a Blog SEO Strategy?

SEO strategies can get quite complicated when you consider all of the technical and stylistic aspects involved. Don’t let this stop you from utilizing the power of blogging. An SEO agency can help you create a powerful, in-depth strategy for your site. Alternatively, to get started on your own, follow these basic steps as you add a blog to your website.

Identify Your Target Audience

Blogs only help SEO if they are matched to the proper audience. Determine your target audience to ensure you’re speaking directly to the right people with your blog. To do this, consider buyer personas. A buyer persona focuses on customers’ psychographics, demographics, and buying behaviors. Generally, you can create a persona by determining trends in your contacts database, using forms to capture important information, or interviewing or surveying customers to find out what they like and what they would change about your products and services.

Perform Keyword Research

Using the right keywords in high-quality content is the only way your blog can help with SEO. Conduct research to ensure you’re using words and phrases that your customers are searching for. Remember to focus on long-tail keywords to begin with, as these tend to be much less competitive. You can work your way toward ranking for more competitive short-tail keywords over time. If your business depends on local customers, ensure your words and phrases include local SEO that uses city names.

Use Catchy Titles

The right title not only draws the reader in but also employs the keywords that search engine web crawlers use to categorize your website and determine where it should fall on the search engine results pages. The right title will provide an important piece of data, pique curiosity, or ask a question that your readers want the answer to. The title should include both uncommon and common words, provide something powerful, and evoke an emotion.

Ensure Mobile Responsiveness

Do blogs help SEO on mobile devices? More than half of search traffic from the U.S. comes in the form of mobile searches. This means your blog needs to be optimized for mobile responsiveness. Use standard font sizes, include plenty of headings, and write in short paragraphs of roughly two to four sentences to keep things simple for easy mobile reading.

Add a Powerful Call to Action

While your blog should typically be more informational than a sales pitch, it’s still a good idea to add a powerful call to action at the end of each blog post that provides the reader with the next step to take. The right CTA should be relevant to the topic in the blog post and flow well with the rest of the content you write. A CTA should be clear and to the point, and provide a hyperlink to a page on your site or a phone number to contact you. Some website owners use buttons or widgets, but these can be overwhelming for some readers, so consider whether they’ll truly add value to your blog.

Include Visual Elements

Readers and search engine crawlers alike prefer blogs that use visual content to help convey their messages. Images and videos are the most common elements used. When people search keywords, they’ll first see images and videos. If you want to be one of the top results, you must create image packs or video snippets that are informative, creative, and original. When writing your blog post, remember to add descriptive text about the visual components. This is important not only for keyword placement but to ensure screen readers for visually impaired people can create a positive experience.

Focus on the Experience of Your Readers

Your readers’ experience is the most important part of your blogging SEO tactics. Ensure your page loads quickly, is easy to read, and has proper formatting. Your content should be clear and comprehensive, and provide information that points your readers to a solution to a problem. The organization should include headings and subheadings that allow your readers to scan the page quickly and find the information that is most important to them.

How Often Should You Blog for SEO?

If you want your blogs to help SEO, you must post consistently. Generally, the more blogs you post (within reason), the faster you can start to gain traction on Google. However, don’t sacrifice quality for quantity. Posting an excellent blog once a week is preferable to filling your site with spammy, unoriginal, or inaccurate content every day. If it is manageable for you, posting three to four times a week is a great schedule for promoting robust growth. At BKA content, we recommend two blogs each month for maintenance, four to nine blogs each month for growth, and twelve to sixteen blogs each month for aggressive growth. 

Do Blogs Help Local SEO?

Local businesses can also benefit from SEO blogging. The trick is to focus on keywords and topics highly relevant to your specific area. These could contain the name of your hometown or include discussion of local events, conditions, etc. These types of keywords tend to have a lower volume of searches on Google, but they are also less competitive and more relevant to people interested in your products and services.

Are Blogs Still Relevant for SEO?

Google continually updates its algorithm, leading some people to question if blogs are still helpful to a modern SEO strategy. Blogging is still one of the best tools available for businesses that want to bring in traffic organically. With the emergence of new tools, such as AI writing, it is more important than ever that your content be truly relevant to human readers. Whether you use these tools or not, be sure to create the content mindfully and edit your work. Focus less on getting a keyword into the content a certain number of times and more on keeping your topic focused on the search intent behind the keyword.

Can Blogs Help SEO for Your Website? 

Now that you understand how blogs help SEO, let us do the dirty work. BKA Content provides a wide range of SEO services, including managed writing services, white hat link-building services, and much more. Learn more about our affordable SEO services by getting in touch with us today.