Reasons To Buy Blog Posts Online
Before exploring how to fully realize the benefits of buying blog posts, it is helpful to understand what those benefits are. For many brands, this is the optimal way to generate content for a blog. The following are five of the most significant advantages to buying a blog:
- Fresh Blog Content Drives Traffic: Search engines such as Google reward websites that regularly publish new content. The goal of their algorithms is to deliver relevant and high-value websites to users. You can maximize your SEO impact by updating your blog with topics that are interesting to your visitors.
- High-Quality Blog Posts Convert Visitors: Of course, your goal isn’t just to get people to visit your site. You also want them to perform an action such as buying a product, signing up for a mailing list or completing a contact form. Visitors who are engaged in your content are more likely to convert. Use your blog to get visitors excited about continuing to interact with your brand.
- Blog Services Save You Time (and Money): Many marketing teams, especially at smaller businesses, are tempted to run their blogs themselves or use an AI generator. However, the first option can be time-consuming and expensive, and the second option won’t get the traffic and results you’re looking for without a great SEO writer or editor manning the tool and putting the finishing touches on it. Get more done in less time by hiring professional SEO blog content writing services. Experienced SEO writers work faster, produce better results and are worth the investment.
- Consistency Is Key in Content Marketing: The most effective content marketing strategies include consistent release schedules. A common pitfall for brands is to start strong and taper off after the initial set of topics is exhausted. When you buy blog posts online, you can achieve a more consistent and effective release schedule.
- You Can Focus on Other Tasks: Chances are that you didn’t get into your business to write. Spending too much time on blogging for SEO may have a significant opportunity cost. Delegate content creation to experienced SEO content companies so that you can invest your time in high-return activities.
5 Steps To Getting the Most From SEO Blog Content Writing Services
The above benefits can help you earn a substantial return on investment when you buy blog posts online. However, to fully realize these effects, you will need the right approach to your blog and content marketing efforts.
It is always best to work collaboratively with whoever is writing your blog, whether that is an in-house team member or an outside service. Blogging needs to be aligned with your broader business goals and have a legitimate SEO strategy behind it. The following tips will help you achieve that alignment and see greater benefits from your content.
1) Create an Integrated Blog Content Marketing Strategy
To ensure that your blog is effective, develop a cohesive content marketing strategy that is integrated with your other sales, marketing and strategic plans. This should detail what your online marketing goals are for your blog. For example, when you buy a blog are you trying to bring in more traffic, attract new leads, convert sales or something else?
It can be helpful to think about the sales funnel as you plan your SEO blog strategy. You may need to divide your blogging efforts between different stages. Something relevant and effective for someone who has never heard of your brand may not be as useful for someone who is making a final purchasing decision.
Part of your SEO content strategy should be a calendar for when you will publish blog posts. As mentioned above, consistency is important in content marketing. You can always adjust your schedule, but try to stick to releasing new content regularly.
2) Develop a Backlog of (Winnable) Blog Content Topics
When you work with an SEO blog writing service, you’ll likely be paired with an SEO strategist who will do competitive research, in-depth keyword research and plan blog topics around winnable keyword phrases. Planning topics is one of the most important parts of integrating your blog with your marketing strategy. The goal is to make every blog an SEO asset for your site. Targeting low-competition keywords that are winnable in every blog increases your chances of getting ranking, traffic, leads and sales.
Coming up with fresh topics that are interesting and relevant for your visitors as well target winnable keywords can be challenging. It is even more difficult to do on the fly. When working with your SEO blog content writing service to buy blog posts, try to generate a backlog of topics they can draw from to pair with targeted keywords.
With how important consistency is to Google’s algorithm, it can be hard to manage the topic creation and posting of content on your own. Most good SEO blog writing services will plan out topics for months in advance (here at BKA Content, we run on 6-month campaigns) and ensure every piece of content is focused around a winnable set of keywords, provides valuable information relevant to your target market, and post to your site using SEO best practices.
As far as reusing and repurposing topics, you only want to do this if you can target a new, related keyword, if your original attempt didn’t work, or if the topic is seasonal and serves a greater purpose than just SEO. For example, some blog topics are about seasonal events that can be repeated annually. A few can be used whenever certain circumstances are met, such as when you have a new product release.
3) Base Your SEO Blog Posts on Keyword Research
As was mentioned above, the most effective SEO blogs tend to be ones based on solid data. If you’re doing your own research, make sure to hand off that research to your blog writing service provider. Or, if SEO content strategy is provided by the company you use, make sure to give them any preliminary research you’ve done so they have a good starting point.
There are many ways to research your keywords including tools such as SEMRush and Moz. These tools offer features such as checking which keywords you and your competitors rank well for. Additionally, you can use Google’s keyword planner and trend research tools to find topics and terms that may be relevant to your visitors.
4) Give Examples of Tone / Style / POV
When you sign up with an SEO blog writing service, you will need to describe not just the topics your customers may be interested in, but also the tone and style you would like. These characteristics can be difficult to describe but you know them when you see them. So, providing examples is a great way to communicate what you want to your SEO Strategist.
If you continue to buy blog posts from the same SEO provider, you will not need to continuously provide examples (unless you want to deviate from previous work). However, as you get started, some posts from other sources that match what you need can be invaluable.
Sometimes it is better to show rather than tell. That is as true for commissioning SEO blog writing as it is for doing the writing yourself.
5) Coordinate With Your SEO Blog Post Writing Service
Overall, the best thing you can do to get the most from buying blog posts is to coordinate with the SEO content writing services you’ve chosen. Having professional SEO writers do the legwork of researching, writing, editing and submitting the posts is very helpful. However, you should not expect to completely hand off your blog to your service provider.
Instead, try to work together to ensure that you are receiving high-quality blog content that is well-aligned with your business objectives. The clearer you are with yourself and your SEO company about what you want, the better the end result will be. There are a variety of managed SEO services you can try, but you should choose one that has extended experience in helping content to rank and bring in traffic in order to make outsourcing simple and smooth.
As you continue to collaborate and buy blog posts, use your analytics to provide feedback to the SEO blog service. Consistent communication will help you to realize the blogging benefits you are looking for.
How To Select the Right SEO Blog Writing Service
To get the best results when you buy blog posts online, you need to select the right SEO blog service for your business’s needs. At first, it may seem as if all the options are more or less the same. After all, writing is writing, right? However, finding the right partner can make a huge difference to both the blog post quality and your collaborative experience.
These four tips will help you narrow down your search and ensure that you are happy with the results. It is better to take time to search for the right SEO blog writing option than to settle and be disappointed with how your blog turns out.
Look for SEO Blog Content Writing Services That Fit Your Brand
As you are searching for SEO blog writing services, try to think about whether an option is the right fit for your circumstances rather than simply finding the best option in absolute terms. In other words, the best choice for your business may be different from the ideal provider for another business, even a direct competitor.
One factor to consider when buying blog posts online is whether the SEO content provider can achieve the voice and tone you want. Another important element is whether the blog writer(s) understands the technical aspects of your business. You don’t want to buy blog posts from someone who can’t write convincingly about your products, services and field.
Ask for a Blog Sample
Determining whether a possible blog service provider is the right one for your brand can be challenging until you have seen example work. So, it is always a good idea to ask for a sample before you buy a blog. You can take a look a prior work; however, the best option is to commission new SEO blog posts through running an actual SEO campaign with a blog content provider.
By making a relatively small investment to test an SEO blog writing service, you can see whether it is the right option to buy blog posts from in the future. It is common to test an ad on a small scale before launching it in a broader campaign; this is the same idea only with blogging. Where many SEO content writing services run in 6-month campaigns, signing up for a single campaign to test the waters over 6 months is a great place to start.
You will get a clear sense of whether a potential provider can write well for your brand or not. Additionally, you will get a preview of what it is like to work with that provider. As mentioned above, having a positive relationship with a blog service is almost as important as buying the posts themselves. Good working relationships tend to produce better work.
Don’t Base Your Decision Solely on Price
It is tempting to choose the lowest-priced option, especially if you have a relatively modest marketing budget. However, doing this may lead you astray.
A highly effective blog can more than justify the cost to buy a blog by delivering higher sales volume for your business. Naturally, you have to work within the realities of your budget. Nonetheless, if you need to invest a little more to get the results you want, doing so will typically be financially advantageous in the long run.
One thing to remember with SEO is that it can take some time to see results – and you usually get what you pay for. If you’re looking for cheap alternatives to good SEO, you’ll likely get diminishing returns (and hence the reason why so many small businesses tend to quit on their SEO). Going with a trusted SEO provider (albeit more expensive) can end up being worth way more than what you paid for initially, as results compound over time – building on the content assets you’ve already created.
Buy Blog Posts From SEO Companies That Get Results
Getting a blog that matches your tone and voice, reads well and at an affordable price point is all well and good, unless it doesn’t actually bring in results. You could have the most beautiful blog in the world, but if it has no real SEO content strategy behind it, it won’t lead to additional traffic, leads and sales – because no one will find it. Make sure to work with an SEO blog content writing service that has a track record of results. Have them show you how their blogs have ranked for their clients in the past, and the effects it has had on those client’s websites.
The truth is that your blog can be one of your greatest digital marketing assets, if used correctly. An experience, reputable SEO content company will be able to identify winnable keywords, write great content, and then track the results of keyword rankings and traffic for the blogs you buy from them. Without this transparency, how can you know that writing your blog is even worth your time? Results speak for themselves. Use a provider that can actually boost your business online through the use of strategic SEO blogging.
You’re Ready To Buy SEO Blog Posts
If you are currently looking for SEO blog content writing services, consider BKA Content. Our SEO offerings will help you establish a highly effective blog that will compound and bring in additional traffic leads and sales over time. When you buy blog posts from us through one of our SEO campaigns, you can expect your content to be strategically researched, expertly written, correctly optimized and tracked to see results.. Contact us today to learn more about our SEO services, or to just buy a blog!
