The Best SEO Website Builder – Technologist

So, you’d like to build a new website. Whether you’re building an online presence for the first time or looking to migrate your older site to a new platform, it’s important to make strategic choices to improve your online visibility. 

After all, when 92% of global traffic comes from Google, optimization is not just a good marketing tactic but an essential part of building a digital business. 

You want your website to do more than just look amazing. It’s got to attract visitors. That raises the question – what is the best SEO website builder? Read on to discover the top platforms and website builders that have the SEO features you need to ensure your website is a success. 

The Best SEO Website Builders

1. WordPress

WordPress has long been favored by both small and large businesses for its robust feature set and well-stocked module library. From custom titles to auto-generated XML sitemaps, WordPress has gone out of its way to provide SEO tools for business owners. Their AMP open-source framework enables WordPress sites to load faster on mobile devices, improving a key SEO metric. 

WordPress also auto-installs SSL certificates to improve trustworthiness, another of Google’s important ranking factors. Perhaps the ultimate reason so many developers recommend WordPress is the complete control and customization the platform offers. Few other platforms on this list provide the granularity of customization and optimization that WordPress provides. Of course, to truly take advantage of these features, you may need to either have WordPress development experience or hire a WordPress developer. 

2. Wix

Wix is another well-known website builder, but is it the best website platform for SEO? It’s certainly in contention for the top spot. Wix possess a wide range of SEO features including server-side-rendering (SSR), content delivery networks (CDN), visitor behavior tracking, and integrations with other tools such as Semrush and Google. Additionally, Wix sites are automatically mobile-optimized, enabling you to create the site you want without having to worry about how different it will look on mobile devices. 

One of the most important SEO ranking factors for modern websites is page load speed. Page speed can be impacted by a number of factors, but images are often the largest files uploaded to a site. These files can quickly bog down a typical website, causing slow load times that can harm your SEO performance. However, Wix provides automatic image optimization. Even if you upload a large image in a slow-loading format, Wix will compress the image and convert it into a format that is SEO-friendly. 

3. Shopify

Next up on our list of the best seo website builders is Shopify, the website builder called “the best builder for selling” by WebsiteBuilderExpert, includes a number of key SEO features to boost your site’s ranking. Designed primarily to support ecommerce businesses, Shopify takes care of SEO for you. By auto-generating tags and creating important backend files hands-free, Shopify takes steps to ensure your website ranks higher. They have also included various SEO requirements in their themes. For instance, themes must have social media linking and sharing options, both of which can help optimize for SEO. 

Shopify also provides the control you need to make custom optimizations. The platform allows you to edit title tags, meta descriptions, and URLs, as well as the alt text for images. In terms of tools to make your life easier, Shopify has partnered with Semrush to create the Ecommerce Booster app. A solution that provides you with an SEO plan for optimizing your site.