Why Is SEO Rich Text Important for Your Content?
Adding structured data doesn’t directly affect search rankings. Google doesn’t automatically rank websites with schema higher than ones without. That said, SEO rich text does support your SERP efforts indirectly.
1. Smarter Web Crawling
When Google’s crawlers index a web page, they look at HTML elements such as headings, paragraphs, and lists. Schema simplifies the process and draws attention to specific elements you want to highlight. For example, you can point out when text is part of a customer testimonial instead of the page’s normal content.
2. Relevant Search Terms
The better search engines understand your web page, the more likely they are to show the content to the right audience.
Imagine that your law firm creates an article about personal injury lawyers. The target audience is people who need legal assistance, not law students or doctors. SEO rich text helps Google grasp the purpose behind the article, connecting it with related keywords and search queries.
3. Rich Results
Google only displays rich snippets for websites that follow schema markup. If you want your product pages to show reviews, star ratings, pricing, images, or other details, you have to create matching rich content.
Ideally, you should have a type of featured results in mind while planning the blog article or web page.
4. E-Commerce Pages
Organizing SEO content with rich text can help you get better results with product pages. Schemas let you mark variations of the same product. That way, Google displays a variety of summer dresses from your site instead of 20 colors of the same dress.
5. Great SEO Results
The proof is in the pudding, as they say. Many websites have seen a noticeable impact in SEO-related metrics after using rich text:
- The Food Network noticed a 35% bump in traffic with schema markup.
- Nestle’s pages with rich results get 80% more clicks than their other pages.
- ZipRecruiter experienced a 350% boost in conversions after applying rich text.
At the end of the day, SEO rich text creates the right conditions to attract your target customers. The result is often more clicks, traffic, leads, and sales.
How Do You Add Rich Text?
You don’t need coding experience to use schema markup. There are user-friendly options for creating rich text and inserting it into your web content, such as the free Structured Data Markup Helper from Google. To use this tool:
- 1. In the URL box, paste the link for the web page you want to tag. (e.g., “https://www.misc12.com/blog/129009”)
- 2. Select the type of schema content your page contains, such as products, restaurants, local businesses, or events.
- 3. Click on “Start Tagging.”
- 4. Fill out the related tags on the right side of the screen, such as product name, brand, review rating, price, or images.
- 5. To add information, highlight the data on your web page and click the related tag. For example, highlight the average review score and then click “Rating value.”
- 6. Once you finish tagging the page, click “Create HTML.”
- 7. Paste the generated code at the top of your page’s HTML, right below the <head> tag.
If you’re using WordPress, you can access your page’s HTML from the Options (three dots) panel. Under Editor, click on “Code editor” instead of “Visual editor.” Once you’ve finished adding the structured data, you can switch it back.
Benefit From SEO Rich Text for Your Website
Technical SEO takes time, but it delivers valuable traffic and leads. The right SEO rich text makes your products stand out in search results with attractive images, ratings, and more, so users are more likely to click on your page. Discover other practical tips for your SEO content right away.
