Enterprise analytics in 2025: AI and analytics convergence and focused utility In 2025, BI dashboards are dead and AI is moving the user experience from query, response and decision support to agent-based planning and execution with validated accuracy, automated process execution, adaptability and business impact. Enterprises are moving past experimentation, enabling specialized tools and systems … Read more
How do you make decisions about your company’s digital marketing strategy? If you said, “We look at audience analytics data,” that’s the right answer! Businesses that track performance metrics for marketing are 500% more likely to see a return on investment. Among the free tools for tracking website metrics, Google Analytics and Google Tag Manager … Read more
By 2025, it is expected that IoT devices will generate roughly 73.1 Zettabytes of data. Around that time, 30% of all data will be real-time, with IoT accounting for nearly 95% of it, 20% of all data will be critical and 10% of all data will be hypercritical. The real-time nature of IoT data presents … Read more
By Byron V. Acohido To wrap up our 2024 year-end roundtable, we turn our attention to new technologies and trends that are emerging to help bridge the gaps. Part four of our four-part series From cybersecurity skills shortages to the pressures of hybrid work, the challenges facing organizations are at an all-time high. Experts here … Read more
When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue. What Is Unassigned Traffic in Google Analytics? Unassigned … Read more