4. Not Enough Page Content for Search Optimization Some Shopify store owners limit product descriptions to the bare minimum: name, image, price, and size. That’s not enough for a good customer experience, and it doesn’t give you enough eCommerce content to work with for SEO. At the very least, you need a paragraph to describe … Read more
Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics. Brand awareness, leads, and eventual sales only come about when your website’s visibility and … Read more
3. Use Keywords in Your Article Title (H1) If possible, put the keyword in the title of your page. Since Google pairs this title header with your meta description to paint a picture of what your content is about, having the keyword in the title is very helpful as long as it can be used … Read more
Why Is SEO Rich Text Important for Your Content? Adding structured data doesn’t directly affect search rankings. Google doesn’t automatically rank websites with schema higher than ones without. That said, SEO rich text does support your SERP efforts indirectly. 1. Smarter Web Crawling When Google’s crawlers index a web page, they look at HTML elements … Read more
Are you operating a brick-and-mortar or service-based business with a physical presence in different areas? Then, you should have a search engine optimization (SEO) strategy for multiple locations. A digital presence in each of the areas you serve boosts your online and physical traffic. Google reports that 60% of smartphone users will contact a business … Read more
