strategy

Marsh Promotes Lang, Aronson, Rouse in Placement Strategy; Chubb Expands Merna’s Role to Include Multinational Clients – Go Health Pro

by
Marsh Promotes Lang, Aronson, Rouse in Placement Strategy; Chubb Expands Merna’s Role to Include Multinational Clients – Go Health Pro

Marsh Makes Global Senior Leadership Appointments Christopher Lang Marsh, a business of Marsh McLennan, named Christopher Lang as digital leader, Marsh Specialty and Global Placement. In this newly created role, Lang leads Marsh’s digital global insurance placement strategy. Dan Aronson Lang has spent the last 30 years at Marsh in various placement leadership roles, most … Read more

Exclusive | China’s ‘wiser’ long-term strategy paves way to No 1 world power: Kishore Mahbubani – Go Health Pro

by
Exclusive | China’s ‘wiser’ long-term strategy paves way to No 1 world power: Kishore Mahbubani – Go Health Pro

Seasoned former diplomat Kishore Mahbubani is a distinguished fellow at the National University of Singapore’s Asia Research Institute and author of nine books, including Has China Won? This interview first appeared in SCMP Plus. For other interviews in the Open Questions series, click here. You’ve predicted that the geopolitical contest between the US and China … Read more

Rights Retention Strategy or How to End a Mexican Stand Off – Part One – Go Health Pro

by
Rights Retention Strategy or How to End a Mexican Stand Off – Part One – Go Health Pro

Image via flickr Introduction This two-part blog post is aiming to explain what Rights Retention is and how it works in practice. In the first part, I’ll explain the forces at play in the publishing industry, why copyright ownership in academia is so important and how the publishing process works. These are technicalities that must … Read more

Rights Retention Strategy or How to End a Mexican Stand Off – Part Two – Go Health Pro

by
Rights Retention Strategy or How to End a Mexican Stand Off – Part One – Go Health Pro

Image via flickr Rights Retention Strategy Plan S is innovative, ambitious and unsurprisingly complex. Rights retention represents just a part of Plan S. Rights retention was developed as a strategy for compliance with the funder’s requirements by retaining some of the economic rights granted by copyright. It was not intended to be a strategy for … Read more

How To Create an SEO Strategy for Multiple Locations – Go Health Pro

by
How To Create an SEO Strategy for Multiple Locations – Go Health Pro

Are you operating a brick-and-mortar or service-based business with a physical presence in different areas? Then, you should have a search engine optimization (SEO) strategy for multiple locations.  A digital presence in each of the areas you serve boosts your online and physical traffic. Google reports that 60% of smartphone users will contact a business … Read more

x